



My journey so far
Growing up between cultures means that I learned how to adapt, connect, and recognize the vibrant identities and places around me early on. I didn't know it back then, but I later realized those early experiences, in combination with design, became my superpower - a way to help others define their unique identity, often through Branding and Visual Design. For me, design means asking the right questions, creating an effective and flexible design process, and truly understanding your audience.
This curiousity inspired me to pursue a bachelor's degree in Spatial Design and Branding from the Willem de Kooning Academy in Rotterdam. I followed that up with a course in Art Direction at Berghs and a deep dive into Colour Theory, all of which stretched my skills and gave me a solid and multidisciplinary approach to design. Along the way, I have done internships and collaborations with established designers in Stockholm, as well as freelanced for both other companies and individuals.
At the moment I am studying at Hyper Island where I'm learning how to lead creative teams with confidence, rooted in compassion and authenticity. The Design Lead program is all about human-centered leadership and collaboration, and I'm most excited about creating new spaces and processes where people feel seen, valued, and inspired.
When I'm not wrapped up in a design project, you'll probably find me surrounded by family and friends, dancing, doing a puzzle, or taking a nap.


Clients I had the pleasure working with
Asplund
Com Hem
Filippa K
Flox
Johan & Nyström
Karo Healthcare
Laxbutiken
Maxos Kungsholmen
Nenda
Paradox Interactive
Students' Nobel NightCap
My areas of expertise
Branding
Colour Consultancy
Copywriting
Creative Leadership
Furniture Design
Graphic Design
Interior Design
Packaging Design
Photography
Project Management
Web Design