top of page
Croatia water
Sabina Dzananovic portrait
Figs
Quote.png

My journey so far

Growing up between cultures means that I learned how to adapt, connect, and recognize the vibrant identities and places around me early on. I didn't know it back then, but I later realized those early experiences, in combination with design, became my superpower - a way to help others define their unique identity, often through Branding and Visual Design. For me, design means asking the right questions, creating an effective and flexible design process, and truly understanding your audience.

This curiousity inspired me to pursue a bachelor's degree in Spatial Design and Branding from the Willem de Kooning Academy in Rotterdam. I followed that up with a course in Art Direction at Berghs and a deep dive into Colour Theory, all of which stretched my skills and gave me a solid and multidisciplinary approach to design. Along the way, I have done internships and collaborations with established designers in Stockholm, as well as freelanced for both other companies and individuals.

At the moment I am studying at Hyper Island where I'm learning how to lead creative teams with confidence, rooted in compassion and authenticity. The Design Lead program is all about human-centered leadership and collaboration, and I'm most excited about creating new spaces and processes where people feel seen, valued, and inspired.

When I'm not wrapped up in a design project, you'll probably find me surrounded by family and friends, dancing, doing a puzzle, or taking a nap.

IKIGAI website brown
Mother Earth #5.jpg

Clients I had the pleasure working with

Asplund

Com Hem

Filippa K

Flox

Johan & Nyström

Karo Healthcare

Laxbutiken

Maxos Kungsholmen

Nenda

Paradox Interactive

Students' Nobel NightCap

My areas of expertise

Branding

Colour Consultancy

Copywriting

Creative Leadership

Furniture Design

Graphic Design

Interior Design

Packaging Design

Photography

Project Management

Web Design

bottom of page